Lead Generation

Lead generation is about accumulating essential information about your consumers, and from there, we will plan what you should do to catch their attention. It is a process wherein you can attract strangers and make them become interested in your company, thus, converting them into being your consumers.

 

It is important because it makes the unreachable, reachable and get your voice heard through the noise. It makes you receive that big “Yes” from your clients and consumers. It’s about obtaining that trust you need from your clients so they can choose your company among the rest and accept your valuable offer.

 

In order to expand the scope of a business, as well as increasing your sales income, searching for new customers and carrying out specific research, lead generation is the most effective lately.

 

Here are some steps to improve your lead generation management.

Customer service, sales, marketing & product alignment

• Agreement on criteria
• Process of lead management
• Goals for sales, KPI's, benchmarks, and marketing and customer service
• Reporting

CRM integration and marketing automation

Integrating and automating your CRM cut costs and it can gain productivity. Both should align well to avoid data leaks and disruption in customer interaction. Your team should agree on which tools to use for this.

Inbound marketing

• Premium content (videos, eBooks, webinars, infographics)
• Social media engagement
• Blogging
• Blogger outreach
• SEO
• Social media updates
• Landing pages, etc...
Demand generation

Demand generation

• Media ads
• Social media ads
• Paid search (PPC)
• Direct mail
• Print ads
• Personal networking
• Tradeshows, etc...
Lead intelligence gathering<br><br>Lead segmentation<br><br>Lead scoring<br><br>Lead nurturing

Lead intelligence gathering

Lead segmentation

Lead scoring

Lead nurturing

Assigning leads to the team of sales<br><br>Sales nurturing and customer service<br><br>Reporting and analytics

Assigning leads to the team of sales

Sales nurturing and customer service

Reporting and analytics