Loyalty Program

A loyalty program actually adds worth to your company ( on your consumers’ minds ) because you give frequent purchasers a reason to remain and stay with your customers. It gives them the mindset that you also value them as consumers, and this makes them see that you appreciate their faithfulness to and support to your company. 

 

Loyalty programs go beyond prizes or points; but rather giving the customers and consumers the adequate and suitable experiences that can make them say that choosing you is the best thing they have done. It’s making the consumers’ lives easier and better. It’s giving them the best reward for being loyal to your company. In Dow Marketing Consultancy, we created a loyalty program here in Dubai and in Lebanon which suits your business needs. 

 

In order to experience recurring revenue for your business, you should be improving the return on your marketing budget.

 

There are 6 major steps to create the right loyalty program:

Make a study for your current customers

Make a study for your current customers

Know what products your consumers use, how often they buy those products, do they get from different suppliers, and so on and so forth. Basically, know everything about your consumers’ wants and needs.
Prepare a loyalty program for your customers

Prepare a loyalty program for your customers

If you think the level of satisfaction from your consumers is okay, you can now launch a loyalty program for them and give appropriate rewards for their continuous support in your products.
Set objectives and goals, and measure them with CRM

Set objectives and goals, and measure them with CRM

Set these goals from the very beginning, review it monthly or yearly so you can keep track of you consumers’ satisfaction.
Automate the program on web and App

Automate the program on web and App

Applications are now parts of our everyday lives. In order for you to get exposed and be shown many audience, you have to activate your program in your website or make an app of your own – we can help you with that.
Pick tactics that encourage customer loyalty

Pick tactics that encourage customer loyalty

Have someone or a sales representative to check on your consumers from time to time, and ask them if your service is satisfactory or not. Maintain communication with them and keep on giving the good quality service
Measure result and performance

Measure result and performance

You measure the result to see if there is a need for improvement in your tactics and service. Whatever the result may be, open your mind for change and keep your mindset be about for the betterment of your business and company.